Our Story

At PAPARAZZI, we have been dedicated to redefining style and fashion since our doors opened in 1996. Inspired by the Glitz and Glam of the Entertainment Industry, it’s been our mission to offer a carefully curated collection of clothing, jewelry and accessories that exude Elegance and Individuality. As we adapt to changing times, we continue to be a beacon of elevated fashion in our community. In 2007, we launched our first website highlighting our boutique and offering our goods on the World Wide Web, allowing everyone to enjoy the PAPARAZZI experience. Since then, we expanded our online presence to include some of our products on Amazon. Our Brand is proudly aligned with Super Brands, however, we mix in some smaller independent designers for interest. You can follow us on Instagram @paparazziboutiquect.

How did we come up with our Brand name? We knew that we wanted our clients to have an immediate connotation to the allure and excitement of celebrity glamour whenever our brand was mentioned. The term PAPARAZZI was born out of the bustling and glamorous atmosphere of the Via Veneto in Rome, Italy during the 1960s. We’ve had the pleasure of visiting this iconic street in person several times. It was the hotspot for celebrities, artists and filmmakers who would often be followed by photographers trying to capture candid shots. Inspired by this cultural phenomenon, We chose “PAPARAZZI” for our brand name as it conveys a sense of Celebrity Status, Spotlight Events and all things Glamorous! Who doesn’t want to look their best when the cameras are flashing?

When women walk into our shop or follow us on Social Media, we want them to feel inspired and uplifted like True Fashion Icons……we shine the spotlight on them. We are dedicated to personalized service, expert styling, and attention to detail! We maintain a level of quality across the board including timeless classics, modern trends, and unique fashion for all ages. We offer several service locations for custom fitting through our Tailoring Affiliates. We invite all of our clients, past, present and future to embrace the joy of shopping with a smaller, independent boutique that is rich in authenticity, charm and an inviting ambiance that you just can get at the mall. When you come to our boutique location, you will enjoy an intimate atmosphere, relaxing music, complimentary gift wrap and of course our Signature Cafe Espresso Special while you browse!

Social media has revolutionized the way small store boutiques operate, enabling us to deliver personalized services in-store while reaching a global audience at the same time via the internet. This direct line of communication fosters a personal connection between us and our valued customers. Through our periodic posts of our ongoing happenings such as new arrivals and special events, we get to interact on an intimate level whether you walk into our store or follow us on social media, or make a purchase on one of our selling platforms. This shopping experience transcends geographical boundaries and we get to influence and serve our clients on the global stage. Because of our affiliation with super brands since our early beginnings, we have been lucky to be on the global map through our retail partners’ store locate feature.

We love our Clients!! With our finger on the pulse, we source our merchandise from companies that are cutting edge allowing us to be consistently up to date. We’ve been at it for almost 3 decades so we’ve cultivated an expert sense of direction in this area. It is our pleasure to serve and bring the very best to our clients who have become like family to us over the years. We specialize in Prom, Guest of Wedding, Modern Mother of the Bride/Groom, Dress Rehearsal, Shower, Pageant, Military Ball, Gala, Date Night, College Formal, Graduation, Confirmation, Bat Mitzvah, Quinceanera, etc. We offer an extensive collection of Gift Jewelry and Quality Costume Jewelry to complete your Stylized Ensemble! Other accessories include Evening Bags, Shawls and Undergarments to enhance your appearance.

Let us Stylize you for your Next Special Event!!!!

Contact Us

681 Main St Watertown, CT 06795
(860) 274-0348

Our Hours

Tuesday - Friday 10:30 - 6:00
Saturday 10:00 - 5:00

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